The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

If you don't cannibalize yourself, someone else will.

We don't believe it's possible to protect digital content. What's new is this amazingly efficient distribution system for stolen property called the Internet-- and no one's gonna shut down the Internet. And it only takes one stolen copy to be on the Internet. And the way we expressed it to them is: Pick one lock--open every door. It only takes one person to pick a lock. Worst case: Somebody just takes the analog outputs of their CD player and rerecords it-- puts it on the Internet. You'll never stop that. So what you have to do is compete with it.