Ad campaigns are necessary for competition. But good PR educates people; that's all it is.
Steve JobsWhen the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
Steve JobsThat's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Steve JobsI was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd have dinner with me. She said yes, we walked into town, and we've been together ever since.
Steve Jobs