Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.

Innovation distinguishes between a leader and a follower.

Our goal is to make the best devices in the world, not to be the biggest.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.