My job is to make the whole executive team good enough to be successors, so that's what I try to do.

I would trade all of my technology for an afternoon with Socrates.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.

I don't view wealth as something that validates my intelligence.

The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.