Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.

Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all, and I don't view wealth as something that validates my intelligence.

It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

the people who are crazy enough to think they can change the world are the ones who do.