When we started off we didn't know how to spell software.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

It's very simple: The more successful you are, the more you'll earn. But if you're not successful, you will not earn a dime.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

It places value on experience versus intellectual understanding. I saw a lot of people contemplating things but it didn't seem to lead to too many places. I got very interested in people who had discovered something more significant than an intellectual, abstract understanding.

Quality is more important than quantity. One home run is much better than two doubles.