The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

the best innovation is sometimes the company, the way you organize the company

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

If you don't have a passion, you'll give up.

Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.

Not only was [Edwin Land] one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.