Let them know precisely what you are going to do with their data

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

All the work I've done in my life will be obsolete by the time I'm fifty.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

I would trade all of my technology for an afternoon with Socrates.