As Regis Mckenna once said, the best marketing is education

One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.

Unless you've a lot of passion about this, you're not gonna survive. You're gonna give it up. So you've got to have an idea or a wrong that you want to right that you're passionate about, otherwise you're not gonna have the perseverance to stick it through. I think it's half the battle right there.

Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

The lunatics have taken over the asylum and we can do anything we want.

That's always been in my mind my metaphor for a team working really hard on something they're passionate about. It's that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these really beautiful stones.

Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.