I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.

When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.

It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thought

I would trade all of my technology for an afternoon with Socrates.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.