If you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or like prints, than they are into fine arts. They want something where they can express themselves to a large number of people through their medium, and their medium is technology and manufacturing.
Steve JobsWhen companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
Steve JobsYou can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve JobsMicrosoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
Steve Jobs