I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview.

The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.

If you don't have a passion, you'll give up.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Everything is important- that success is in the details.