If you live each day as it was your last, someday you'll most certainly be right

Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.

We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.

My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

It isn't the consumers' job to know what they want.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

Design isn't just how it looks. It's how it works.