If you live each day as it was your last, someday you'll most certainly be right

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.

Focusing is about saying No.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.

When you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.

The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.