It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.

We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we're trying to innovate.

Innovation is the only way to win.

Design is not just what it looks like and feels like. Design is how it works.

My job is to make the whole executive team good enough to be successors, so that's what I try to do.

There will always be music on the Internet that people can steal. What's new is not theft. What's new is a distribution channel for stolen property called the Internet. So there will always be illegal music on the Internet.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.