My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

The web is just going to be one more of those major change factors that businesses face every decade.

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.