Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

My philosophy is that everything starts with a great product.

People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.

It's more fun to be a pirate than to join the navy. On the importance of loving what you do.

You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not passionate enough from the start, you'll never stick it out.

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

A-plus players like to work together and they don't like it if you tolerate B work.