the people who are crazy enough to think they can change the world are the ones who do.

We made the buttons on the screen look so good you'll want to lick them.

Stay hungry, stay foolish.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.

Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?