I think we're having fun. I think our customers really like our products. And we're always trying to do better.

Don't be trapped by dogma — which is living with the results of other people's thinking.

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

‎Experts are clueless.

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.