And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

Focusing is all about saying no

Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off.

The important point is to not just follow your passion but something larger than yourself.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

I'm very excited about having the Internet in my den.