Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

As Regis Mckenna once said, the best marketing is education

If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.

Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.