The axis today is not liberal and conservative, the axis is constructive-destructive.

The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen.

As Regis Mckenna once said, the best marketing is education

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.