The important point is to not just follow your passion but something larger than yourself.

To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

I don't view wealth as something that validates my intelligence.

Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.

The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.