My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

Design isn't just how it looks. It's how it works.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.

One of the failures of technology companies is that they build technologies thinking everything else will work out.