My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.

One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.

The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.