A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

Our goal is to make the best devices in the world, not to be the biggest.

Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.

In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can't switch gears. It's a very subtle thing to talk about strengths and weaknesses because almost always they're the same thing.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

I hate the way people use PowerPoints instead of thinking