A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

If you view computer designers as artists, they're really into more of an art form that can be mass-produced, like records, or like prints, than they are into fine arts. They want something where they can express themselves to a large number of people through their medium, and their medium is technology and manufacturing.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.

My philosophy is that everything starts with a great product.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

Not only was [Edwin Land] one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.