I hate the way people use PowerPoints instead of thinking

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.

It's not the consumers' job to figure out what they want