When you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

We hire people who want to make the best things in the world.

When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.

the people who are crazy enough to think they can change the world are the ones who do.

My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.