Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

Customers always want something new

To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?

It is piracy, not overt online music stores, which is our main competitor.

I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.

For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.