Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Steve JobsFor the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Steve JobsThat's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
Steve Jobs