When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back.

The journey is the reward

Customers always want something new

Combine science and humanities.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.