Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

I want to put a ding in the universe.

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

A lot of time, people don't do great things becoz' great things really aren't expected of them.

You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not passionate enough from the start, you'll never stick it out.