Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

Don't be trapped by dogma — which is living with the results of other people's thinking.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

We hire people who want to make the best things in the world.

Quality is more important than quantity. One home run is much better than two doubles.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Design isn't just how it looks. It's how it works.