Your time is limited, so don't waste it living someone else's life.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

I've always wanted to own and control the primary technology in everything we do.

Sometimes life hits you in the head with a brick. Don't lose faith.

It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.