I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

If you live each day as it was your last, someday you'll most certainly be right

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.