One of the failures of technology companies is that they build technologies thinking everything else will work out.

One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.

The web is just going to be one more of those major change factors that businesses face every decade.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.

The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.

Innovation is the only way to win.

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.