One of the failures of technology companies is that they build technologies thinking everything else will work out.

Our goal is to make the best devices in the world, not to be the biggest.

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.

Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.