I never thought of what I was doing as a way to sell the NFL. I was making movies about a sport that I loved, about players and coaches that I respected. I wanted to convey my love of the game through film. And most artists convey their love through art. And my art and my love was expressed through film.
Steve SabolIf you can show something as complicated as two people falling in love with just music and camera angles, well, just think about what you can do with football.
Steve SabolI don't go to games as much as I used to because of the NFL's Sunday Ticket. So I'll watch the games, take notes.
Steve Sabol