I don't go to games as much as I used to because of the NFL's Sunday Ticket. So I'll watch the games, take notes.

I always was fascinated by neat nicknames.

Lombardi, a certain magic still lingers in the very name. It speaks of duels in the snow and November mud He remains for many the heart of pro football, pumping hard right now.

I never thought of what I was doing as a way to sell the NFL. I was making movies about a sport that I loved, about players and coaches that I respected. I wanted to convey my love of the game through film. And most artists convey their love through art. And my art and my love was expressed through film.

Football is such a great game, but football players are so dull.

I've always believed in making films that you make the little decisions with your head, but you make the big decisions with your heart.

I think in the NFL knowledge is power, and you try to get the knowledge by whatever means.