I think in the NFL knowledge is power, and you try to get the knowledge by whatever means.
Steve SabolIf you can show something as complicated as two people falling in love with just music and camera angles, well, just think about what you can do with football.
Steve SabolWhen we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.
Steve SabolMy dad has a great expression. He always says, 'Tell me a fact and I'll learn, tell me the truth and I believe, but tell me a story, and it will live in my heart forever.' Interestingly enough now, my dad's story is going to be in Canton and hopefully that will live forever, too.
Steve Sabol