I never thought of what I was doing as a way to sell the NFL. I was making movies about a sport that I loved, about players and coaches that I respected. I wanted to convey my love of the game through film. And most artists convey their love through art. And my art and my love was expressed through film.
Steve SabolI think in the NFL knowledge is power, and you try to get the knowledge by whatever means.
Steve SabolThe autumn wind is a Raider, / Pillaging just for fun; / He'll knock you around, / And upside down, / And laugh when he's conquered and won.
Steve SabolI've always believed in making films that you make the little decisions with your head, but you make the big decisions with your heart.
Steve Sabol