If you can show something as complicated as two people falling in love with just music and camera angles, well, just think about what you can do with football.

But I can tell you this: Nothing will happen up there that can duplicate my life down here. That life cannot be better than the one I've lived down here, the football life. It's been perfect.

When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

I never thought of what I was doing as a way to sell the NFL. I was making movies about a sport that I loved, about players and coaches that I respected. I wanted to convey my love of the game through film. And most artists convey their love through art. And my art and my love was expressed through film.

When my father bid $5,000 for the 1962 Championship Game, that was a huge amount. It was double the bid the year before. Pete Rozelle was flabbergasted. Who was this guy who was willing to spend so much money on what seemed like relatively worthless rights to the NFL Championship Game?

If you can show something as complicated as two people falling in love with just music and camera angles, well, just think about what you can do with football.

Life is great, football is better.