I never thought of what I was doing as a way to sell the NFL. I was making movies about a sport that I loved, about players and coaches that I respected. I wanted to convey my love of the game through film. And most artists convey their love through art. And my art and my love was expressed through film.
Steve SabolA perfect record does not mean that someone is the greatest. Rocky Marciano never lost a fight, but I never hear anyone say he's the greatest heavyweight champion of all time.
Steve SabolIf you can show something as complicated as two people falling in love with just music and camera angles, well, just think about what you can do with football.
Steve SabolMy dad has a great expression. He always says, 'Tell me a fact and I'll learn, tell me the truth and I believe, but tell me a story, and it will live in my heart forever.' Interestingly enough now, my dad's story is going to be in Canton and hopefully that will live forever, too.
Steve Sabol