When you're dealing with something sensitive, which is about culture, and its effect on a generation, you don't want any stones not to be turned over.

I tell young entrepreneurs to use the leader in their industry as a benchmark as they work to create their own brand. Dont look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.

I always say the first sign of a good idea is a lot of people not believing in it. I can tell you this right now, if you have an idea that makes complete logical sense and people don’t believe in it, then you probably have a brilliant idea.

Hip hop culture has done more for race relations in American than anything since Martin Luther King. And I really believe that.

Trends come and go, but cool is forever.

Without curiosity, there will never be any innovation.

What I want to do is basically tell my generation's story about how music and culture helped affect a generation, and a generation that's so profound, that it went on to elect the first African-American president.