When you're dealing with something sensitive, which is about culture, and its effect on a generation, you don't want any stones not to be turned over.

Without curiosity, there will never be any innovation.

I always say the first sign of a good idea is a lot of people not believing in it. I can tell you this right now, if you have an idea that makes complete logical sense and people don’t believe in it, then you probably have a brilliant idea.

Hip hop culture has done more for race relations in American than anything since Martin Luther King. And I really believe that.

Great ideas can come from anywhere. There are no titles around an idea.

When you're dealing with something sensitive, which is about culture, and its effect on a generation, you don't want any stones not to be turned over.

Unlike the book, with a documentary, you get a chance to show much more texture and color. Film gives you get a chance to focus on much more individuals who are pivotal in changing the landscape of American culture.