What I want to do is basically tell my generation's story about how music and culture helped affect a generation, and a generation that's so profound, that it went on to elect the first African-American president.

Unlike the book, with a documentary, you get a chance to show much more texture and color. Film gives you get a chance to focus on much more individuals who are pivotal in changing the landscape of American culture.

Without curiosity, there will never be any innovation.

What I want to do is basically tell my generation's story about how music and culture helped affect a generation, and a generation that's so profound, that it went on to elect the first African-American president.

Hip hop culture has done more for race relations in American than anything since Martin Luther King. And I really believe that.

Trends come and go, but cool is forever.

When you're dealing with something sensitive, which is about culture, and its effect on a generation, you don't want any stones not to be turned over.