I tell young entrepreneurs to use the leader in their industry as a benchmark as they work to create their own brand. Dont look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
Steve StouteUnlike the book, with a documentary, you get a chance to show much more texture and color. Film gives you get a chance to focus on much more individuals who are pivotal in changing the landscape of American culture.
Steve StouteWhen you're dealing with something sensitive, which is about culture, and its effect on a generation, you don't want any stones not to be turned over.
Steve Stoute