When we first started with Apple computers, it was my dream that everyone would learn to program, and that was how they'd use their computer.

Our first computers were born not out of greed or ego, but in the revolutionary spirit of helping common people rise above the most powerful institutions.

Rockets are bad technology. iPhones are good technology

You have to seek the simplest implementation of a problem solution in order to know when you've reached your limit in that regard. Then it's easy to make tradeoffs, to back off a little, for performance reasons. You can simplify and simplify and simplify yet still find other incredible ways to simplify further.

The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

Neither one of us could be sure we'd get our money back on this investment, but we just wanted to have company of our own for once because we were best friends.

To give of yourself is much more important than giving a gift you can buy.