Who is giving the orders to ants? No one. They are self-organizing. Each of our immune systems get smarter over the years as its biochemical parts share information, and it responds with individualized defenses, but it isn't conscious and it has no memory. The host of that party didn't decree that everyone would gather in the kitchen, but it happened anyway. Emergence means we sometimes act in concert for better or worse.

One of the stories I love is how Gutenberg’s printing press set off this interesting chain reaction, where all of a sudden people across Europe noticed for the first time that they were farsighted, and needed spectacles to read books (which they hadn’t really noticed before books became part of everyday life); which THEN created a market for lens makers, which then created pools of expertise in crafting lenses, which then led people to tinker with those lenses and invent the telescope and microscope, which then revolutionized science in countless ways.

Most new movements start this way: hundreds or thousands of individuals and groups, working in different fields and different locations, start thinking about change using a common language, without necessarily recognizing those shared values. You just start following your own vector, propelled along by people in your immediate vicinity. And then one day, you look up and realize that all those individual trajectories have turned into a wave.

If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.

When you don't have to ask for permission innovation thrives.

Keeping a slow hunch alive poses challenges on multiple scales. For starters, you have to preserve the hunch in your own memory, in the dense network of your neurons. Most slow hunches pass in and out of our memory too quickly, precisely because they possess a certain murkiness. You get a feeling that there's an interesting avenue to explore, a problem that might lead you to a solution, but then you get distracted by more pressing matters and the hunch disappears. So part of the secret of hunch cultivation is simple: write everything down.

That strange new zone between medium and message. That zone we call the interface.