Most of the time, criticism that takes pop culture seriously involves performing some kind of symbolic analysis, decoding the work to demonstrate the way it represents some other aspect of society.
Steven JohnsonWho is giving the orders to ants? No one. They are self-organizing. Each of our immune systems get smarter over the years as its biochemical parts share information, and it responds with individualized defenses, but it isn't conscious and it has no memory. The host of that party didn't decree that everyone would gather in the kitchen, but it happened anyway. Emergence means we sometimes act in concert for better or worse.
Steven JohnsonOne of the stories I love is how Gutenbergโs printing press set off this interesting chain reaction, where all of a sudden people across Europe noticed for the first time that they were farsighted, and needed spectacles to read books (which they hadnโt really noticed before books became part of everyday life); which THEN created a market for lens makers, which then created pools of expertise in crafting lenses, which then led people to tinker with those lenses and invent the telescope and microscope, which then revolutionized science in countless ways.
Steven Johnson