The economics of television syndication and DVD sales mean that there's a tremendous financial pressure to make programs that can be watched multiple times, revealing new nuances and shadings on the third viewing. Meanwhile, the Web has created a forum for annotation and commentary that allows more complicated shows to prosper, thanks to the fan sites where each episode of shows like 'Lost' or 'Alias' is dissected with an intensity usually reserved for Talmud scholars.
Steven JohnsonPopular culture, on average, has been growing more cognitively challenging over the past thirty years, not less. Despite everything you hear about declining standards and dumbing-down, you have to do more intellectual work to make sense of today's television or games - much less the internet - than you did a few decades ago.
Steven JohnsonThe trick to having good ideas is not to sit around in glorious isolation and try to think big thoughts. The trick is to get more parts on the table.
Steven JohnsonWe are strangely biased, as individuals and media institutions, to focus on big sudden changes, whether good or bad - amazing breakthroughs, such as a new gadget that gets released, or catastrophic failures, like a plane crash.
Steven Johnson