It's a funny thing about stories. It doesn't feel like you make them up, more like you find them. You type and type and you know you haven't got it yet, because somewhere out there, there's that perfect thing -- the unexpected ending that was always going to happen. That place you've always been heading for, but never expected to go.
Steven MoffatEverybody knows that everybody dies. But not every day. Not today. Some days are special. Some days are so, so blessed. Some days, nobody dies at all. Now and then, every once in a very long while, every day in a million days, when the wind stands fair and the Doctor comes to call, everybody lives.
Steven MoffatMy problem is that the audience is more fiction-literate than ever. In Shakespeare's day, you probably expected to see a play once or twice in your life; today you experience four or five different kinds of fiction every day. So staying ahead of the audience is impossible.
Steven MoffatMadge: I don't know why I keep shouting at them. The Doctor: Because every time you see them happy you remember how sad they're going to be. And it breaks your heart. Because what's the point in them being happy now if they're going to be sad later. The answer is, of course, because they are going to be sad later. ~ The Doctor, the Widow, and the Wardrobe
Steven Moffat