I am absolutely a free marketeer and I believe the creation of wealth is a good thing and anyone who doesn't really needs to have their head examined - otherwise where are we going to get the schools, the roads, the universities, the third runway, dare I say it?
Stuart RoseIf you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.
Stuart RoseI was the chief executive once, I've been there. My recommendation to anybody is don't go backwards.
Stuart Rose