Customers want good value, but they care more than ever how food and clothing products are made.

There is a responsibility on all companies to look at the quantum of pay and the relationship between the top and the bottom.

Most employees want to be involved in a successful business and most employees are happy for people running successful businesses to be paid a reasonable wage and a market rate for it, provided they understand the reason. What they hate most of all is pay for failure.

If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.

My four criteria: I don't want to work with people I don't like; I don't want to work in a business I either don't like or don't understand; I don't want to work for nothing unless I choose to, and I do a fair amount of that already; and I want to have some fun.

I am the largest market shareholder of clothing in the UK and I am not a destination shop for food. If the clothing market is affected - and it has been - and I hold my market share mathematically, then fine, I am doing no worse than the market is doing, which is exactly the case, but I'm losing revenue.

I've been an employee all my life. Would I wish, if I could rewind it, to have gone down a different route? Possibly, but I've had a great time. Anyway I'm not ruling it out; I could still buy a business.