Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm
Sun TzuAgainst those skilled in attack, an enemy does not know where to defend; against the experts in defense, the enemy does not know where to attack.
Sun TzuOn dispersive ground, therefore, fight not. On facile ground, halt not. On contentious ground, attack not. On open ground, do not try to block the enemy's way. On the ground of intersecting highways, join hands with your allies. On serious ground, gather in plunder. In difficult ground, keep steadily on the march. On hemmed-in ground, resort to stratagem. On desperate ground, fight.
Sun Tzu