Certainly almost everything we do and think is colored in some way by memes, but it is important to realize that not everything we experience is a meme. If I walk down the street and see a tree, the basic perception that's going on is not memetic.
Susan BlackmoreOne of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.
Susan BlackmoreImagine a world full of brains, and far more memes than can possibly find homes. Which memes are more likely to find a safe home and get passed on again?
Susan Blackmore