One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.
Susan BlackmoreThe sale of sex in modern societies is not about spreading genes. Sex has been taken over by the memes.
Susan BlackmoreTake male strategies for success in the world. If you've got all the advantages, if you're attractive and clever and all of that, you will generally go for very high quality females.
Susan BlackmoreIn proportion to our body mass, our brain is three times as large as that of our nearest relatives. This huge organ is dangerous and painful to give birth to, expensive to build and, in a resting human, uses about 20 per cent of the body's energy even though it is just 2 per cent of the body's weight. There must be some reason for all this evolutionary expense.
Susan Blackmore