One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.
Susan BlackmoreYou start by copying other people's paintings or music or whatever. You get all of those skills before you branch out. Really creative people have a fantastic ability to copy things and then combine them in new ways. And whether we're talking about genes or memes, recombination is the real heart of creativity.
Susan BlackmoreAll things considered, I can see no reason to adopt the afterlife hypothesis. I am sure I shall remain in a minority for a long time to come, especially among experiencers, but for me the evidence and the arguments are overwhelming ... We are biological organisms, evolved in fascinating ways for no purpose at all and with no end in mind. We are simply here and this is how it is. I have no self and "I" own nothing. There is no one to die. There is just this moment, and now this, and now this.
Susan BlackmoreThe sale of sex in modern societies is not about spreading genes. Sex has been taken over by the memes.
Susan Blackmore