Free will and consciousness is an illusion, and the self is a complex of memes.

Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection.

Finally, we might decide that civilisation itself is worth preserving. In that case we have to work out what to save and which people would be needed in a drastically reduced population - weighing the value of scientists and musicians against that of politicians, for example...

'Temes' [technology-enhanced memes] don't care about us - they simply want to create more of themselves. Don't think we created the internet for our own benefit - think about temes spreading for themselves because they must.

You start by copying other people's paintings or music or whatever. You get all of those skills before you branch out. Really creative people have a fantastic ability to copy things and then combine them in new ways. And whether we're talking about genes or memes, recombination is the real heart of creativity.

One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.

Free will and consciousness is an illusion, and the self is a complex of memes.