One of the biggest mistakes that people make when they think about memes is they try to extend on the analogy with genes. That's not how it works. It works by realizing the concept of a replicator.
Susan BlackmoreImagine a world full of brains, and far more memes than can possibly find homes. Which memes are more likely to find a safe home and get passed on again?
Susan BlackmoreFor the planet's sake, I hope we have bird flu or some other thing that will reduce the population, because otherwise we're doomed.
Susan BlackmoreAll other species on this planet are gene machines only. They don't imitate at all well; we alone are gene machines and meme machines as well.
Susan Blackmore